Consider Early Prototyping
One of the advantages we have at Sudler is an in-house Tech team. As pharma gets more “mobile,” it’s often far easier to build early, functional, mockups of sites, rather than trying to design multiple versions of each page in Photoshop. Playing into the trends towards agile development and responsive sites, this approach can also ease the challenges of typography on the web.
This insightful lecture by Typecast’s Jamie Neely at the Type Director’s Club explains how and why prototypes allow web designers to experiment more, waste less, and create something semantic and meaningful. Worth a look by a wider audience than just type geeks.