The importance of Social in SEO

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Searchmetrics have just released a fascinating study which takes a closer look at what well-positioned web pages on Google have in common, and what distinguishes them from pages that are lower-ranked. Interestingly, seven of the ten most important factors in SEO ranking are social traction indicators such as Likes, shares, tweets and +1s. Read a summary, including two lovely infographics, here.

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