DDMAC says, “Follow the Regs”

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In yet another indication that industry and agencies should not expect major changes in social media marketing rules, Tom Abrams, the head of FDA’s Division of Drug Marketing, Advertising, and Communications (DDMAC), told participants at DIA’s annual marketing meeting in Washington, D.C., on Feb. 22 to “follow the regulations” while waiting for formal FDA guidance.

Here’s the coverage from the Coalition for Healthcare Communication

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