Should You Build a Mobile Site or an App?

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The folks over at MDG have created an interesting graphic outlining the benefits and limitations of the the two possible approaches to delivering content to mobile devices: building a mobile compatible site or developing an App. For pharma, the App approach to detailing has obvious advantages in how quickly rich interactivity and images can be delivered during a sales call, but for brand sites we’re seeing a steady increase in mobile browser traffic, and a mobile compatible site is becoming table stakes. Utility functionality falls in a grey area – both approaches have merit, and the specific audience and functionality desired will dictate the recommendation.

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