Should You Build a Mobile Site or an App?

This entry was posted in Apps, Mobile, Technology, Thoughts. Bookmark the permalink. Follow any comments here with the RSS feed for this post. Post a comment or leave a trackback: Trackback URL.

The folks over at MDG have created an interesting graphic outlining the benefits and limitations of the the two possible approaches to delivering content to mobile devices: building a mobile compatible site or developing an App. For pharma, the App approach to detailing has obvious advantages in how quickly rich interactivity and images can be delivered during a sales call, but for brand sites we’re seeing a steady increase in mobile browser traffic, and a mobile compatible site is becoming table stakes. Utility functionality falls in a grey area – both approaches have merit, and the specific audience and functionality desired will dictate the recommendation.

Leave a Reply

*
Share |