The Internet Wins!
In a watershed moment for the Web, researchers expect domestic online advertising to finally surpass print adverting in 2012. According to eMarketer, U.S. online ad spending – which grew 23% to $32.03 billion in 2011 – will grow an additional 23.3% to $39.5 billion this year. By contrast, total spending on print newspapers and magazines is expected to fall to $33.8 billion in 2012 from $36 billion in 2011.
“Advertisers’ comfort level with integrated marketing is greater than ever, and this is helping more advertisers – and more large brands – put a greater share of dollars online,” said David Hallerman, eMarketer principal analyst.