Physicians Demand iPad & Smartphone Access
According to a new study from Manhattan Research, there is significant physician demand for access to prescription drug information and online promotion programs on smartphones and iPads. According to the study, 45 percent of ePharma Physicians would like to access pharma product information on their smartphone or iPad.
“Physicians want access to online details and presentations about products on their smartphones and iPads – including experiences which include live elements like live video or voice,” said Monique Levy, Vice President of Research at Manhattan Research. “Getting service and learning on the go seems to come naturally for busy docs.”