Tapping Advocate Knowledge in Rare Diseases
As an agency with brand experience in rare diseases, this article by Wendy White resonated with us.
White points out that driven parents with uncommonly sick kids can become thought leaders, and both pharmaceutical companies and agencies need to tap that knowledge. Getting to the heart of a rare disease takes courage—agency teams need to ask the tough questions of caregivers and patients to get to the heart of how a brand can go beyond the medicine. But, of course, we need to do it in a thoughtful and conscientious way.