“Customer Obsessed” is the New Model

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Forrester have released a new report claiming that technology-empowered consumers are so radically disrupting the traditional competitive scenario across industries that companies must now be “customer-obsessed,” not just “customer-centric.” They recommend fundamental strategic and investment shifts: redistributing money spent on traditional marketing to four key areas (real-time customer intelligence; customer experience and customer service; sales channels that deliver customer intelligence; and useful content and interactive marketing).

Read the MediaPost synopsis here

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