Agencies Place Focus on Digital Hires
Direct Marketing News notes that marketing agencies are hiring digital staffers at an unprecedented rate, building out their digital creative, management and support units to answer clients’ needs and better position themselves for future business.
While Sudler has chosen to grow it’s digital group organically, Arnold is taking advantage of the Modernista! closure with a wholesale hiring of the digital agencies’ senior executives.
“We are doing something that I think is fairly unique in the industry — we are hiring ahead of revenue. Normally, what you will see is that when an agency wins business or has an open job, they will hire for key positions,” said Andrew Benett, CEO of Arnold Worldwide, who added that the firm is making “pretty big bets” on the future ubiquity of digital marketing.