Waiting for Your Cat to Bark?

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Yes, the book lives up to the title.

Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing is by online marketing gurus Jeffrey and Bryan Eisenberg, who take us through their persona-based methodology “persuasion architecture.” As author George Silverman said, “It takes real work to persuade people who aren’t listening.” This book shows you how.

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