Marketing with Meaning
Pharma could definitely do with a little more meaningful marketing, and how to do it right is the premise of the book The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning. Quite simply, I loved this book by Bob Gilbreath, Chief Marketing Strategist at Bridge Worldwide–a WPP sister agency of Sudler’s. Gilbreath provides a comprehensive model for creating and managing a meaningful marketing campaign, uses in-depth case studies of successful campaigns, and explains how to develop and execute a solid strategy for meeting customers’ needs. He also provides an original set of metrics for measuring effectiveness.
Get a free sample of the book and see for yourself.