Ads, Paid and Organic Search Work Best Together

This entry was posted in Marketing, Online Display, SEM, Thoughts. Bookmark the permalink. Follow any comments here with the RSS feed for this post. Post a comment or leave a trackback: Trackback URL.

“Most conversions occur as the result of long-term, complex interactions among a variety of ads and marketing channels,” says David Hallerman, eMarketer principal analyst and author of the new report, Integrating Search and Display: Tactics for More Effective Advertising. “However, even after years of research, some marketers still give more weight to the consumer’s last click—often on search results, both ads and organic listings—than any other step in the purchase funnel leading to conversion.”

unaided brand recall chart display and search

Leave a Reply

*
Share |