Marketing Definitions Continue to Evolve

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Heidi Cohen narrows down “What Do We Mean When We Say Marketing?” to 12 key elements from her original, 72-comment competition.

Doreen Moran, Senior Digital Strategist at Sudler Digital, is quoted in element #3, Meeting Customer Needs: “Marketing helps customers understand how much they need something they never knew they needed…”

Read the full list at Heidi Cohen

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