Rob Rogers, Co-CEO America and Chief Creative Officer, interviewed on Beet.tv
Beet.tv spoke with our North American co-CEO, Rob Rogers, as part of their series titled “The Road to Cannes.” The video is available here.
“Health care is evolving at a rapid rate and so is health care communications. Digital will play a greater role,” he says. “We look for ways of introducing simplicity. We need to deliver some very simple messages,” he says. “We often look for video to add that contextual element. Data can leave you cold but video can add a warm element.”
The interview is part of the leadup to the Inaugural Cannes Lions Health Ad Festival.