Mark Davis Featured in PM360′s Twitter Article
Sudler’s SVP, Digital Strategist, Mark Davis, is quoted extensively in PM360′s article on potential applications in Pharma marketing opened up by Twitter’s redesign.
The new cards will allow companies to collect emails and Twitter handles right from the card for easy follow up and CRM, says Davis. “For categories with engaged communities of sufficient size, like Multiple Sclerosis, this could be a strong tactic,” he explains. “You can bet an aspiring pharma media planner is running the numbers for that right now.”