Very pleased to see our project with Pfizer LATAM shortlisted at Cannes Healthcare.
We were very pleased to see Sudler and the Pfizer Lyrica BeLive wearable program featured as a case study for the future of pharma marketing in Google’s new Pharma3D book, which launched last week. The program is featured in Chapter 6 of the eBook. Lovely work from our Mexico and NYC offices, supporting the Pfizer [...]
In more Kinect related news, NovoNordisk and UK agency Emotive have jumped on the bandwagon, but added the pre-release Oculus Rift virtual reality headset to deliver a neat diabetes education game that allows users to get an immersive glimpse inside the body of a hypothetical patient. Med City News has the full story, including a [...]
It’s always great to have our work recognized by our peers, and the Digital Strategy, UX, and Dev teams really came together seamlessly with the traditional agency creatives in our work on the Ferring Fertility franchise site, which was honored with a silver award in PM 360 magazine’s Pharma Choice awards. The database-driven site, with [...]
Over the five days of the Interactive Festival at SxSW, we had the opportunity to see, hear, and experience a huge volume of information about upcoming trends, products, and methodologies in the digital space. Now that the dust (and our bellies) have settled, and we’ve had a chance to distill the heat from the hype, [...]
As the industry continues to embrace digital, one of the largest challenge is translating expertise from traditional advertising into the interactive work, and vice-versa. Matt Bergin found this fascinating article, which extends the author’s software development background to guidance for all creative endeavors… Read the original post.
In a watershed moment for the Web, researchers expect domestic online advertising to finally surpass print adverting in 2012. According to eMarketer, U.S. online ad spending – which grew 23% to $32.03 billion in 2011 – will grow an additional 23.3% to $39.5 billion this year. By contrast, total spending on print newspapers and magazines [...]