Blog Archives

Be Live Shortlisted for 2016 Cannes Healthcare Lion

Very pleased to see our project with Pfizer LATAM shortlisted at Cannes Healthcare.

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Sudler highlighted in Pharma3D ebook from Google

We were very pleased to see Sudler and the Pfizer Lyrica BeLive wearable program featured as a case study for the future of pharma marketing in Google’s new Pharma3D book, which launched last week. The program is featured in Chapter 6 of the eBook. Lovely work from our Mexico and NYC offices, supporting the Pfizer [...]

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Pharma Jumps on Oculus Rift

In more Kinect related news, NovoNordisk and UK agency Emotive have jumped on the bandwagon, but added the pre-release Oculus Rift virtual reality headset to deliver a neat diabetes education game that allows users to get an immersive glimpse inside the body of a hypothetical patient. Med City News has the full story, including a [...]

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Ferring Fertility Site Wins Pharma Choice Award

It’s always great to have our work recognized by our peers, and the Digital Strategy, UX, and Dev teams really came together seamlessly with the traditional agency creatives in our work on the Ferring Fertility franchise site, which was honored with a silver award in PM 360 magazine’s Pharma Choice awards. The database-driven site, with [...]

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Using games to solve real health problems.

Gamers using a protein-folding “game” have solved an AIDS-related problem scientists have been working on for 15 years… in three weeks. They were using an engine developed at Fold It. More information on this fascinating approach to crowd-sourcing health research in this video:

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SxSWi, in Hindsight

Over the five days of the Interactive Festival at SxSW, we had the opportunity to see, hear, and experience a huge volume of information about upcoming trends, products, and methodologies in the digital space. Now that the dust (and our bellies) have settled, and we’ve had a chance to distill the heat from the hype, [...]

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The Need for Domain Knowledge

As the industry continues to embrace digital, one of the largest challenge is translating expertise from traditional advertising into the interactive work, and vice-versa. Matt Bergin found this fascinating article, which extends the author’s software development background to guidance for all creative endeavors… Read the original post.

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The Internet Wins!

In a watershed moment for the Web, researchers expect domestic online advertising to finally surpass print adverting in 2012. According to eMarketer, U.S. online ad spending – which grew 23% to $32.03 billion in 2011 – will grow an additional 23.3% to $39.5 billion this year. By contrast, total spending on print newspapers and magazines [...]

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