Rand Fish of Moz has published a truly elegant summary of the current state of SEO and the Google search algorithm on SlideShare. Well worth a read for anyone building sites, in any industry.
Andy Bond, Sudler’s head of Digital Strategy, examines the current state of regulations and recommendations around how pharma brand sites should approach their meta tags in his post on Dose of Digital.
Sudler’s Director of Technology is concerned that Google’s latest search algorithm update (Penguin) may impact the rankings of pharma brand sites, given the common requirement that we repeat the full Safety Information on every page. In his Dose of Digital article, he examines the history of the SEO industry, Google’s recommendations, and some possible solutions.