Blog Archives

EASD Booth Gets Great Reviews

Close Concerns writes: “[The] eye-catching booth was half corporate exhibit, half rustic outdoor vacation backdrop, with sleek white displays and furniture interspersed with wooden floors and colorful fabric. A model of a mountain road, complete with iPad-controlled jeeps that attendees could “drive,” was intended to symbolise [the brands]. This is very cool and very smart [...]

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Animals Asia campaign featured in Advertising Health today

Lee Williams, Sudler UK’s Executive Creative Director, was interviewed by Advertising Health on Peace by piece, a global, multichannel campaign developed by Sudler UK for Animals Asia that has attracted the attention of “leading celebs including Ricky Gervais, Olivia Newton John, Slash and Stephen Fry.” Full article here.

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Smartwatches Will Revolutionise Treatment for Chronic Conditions

In an article published by The Guardian, Sudler GCD Chris Duffey writes that Google, Apple, and Samsung are racing to develop wearable technology that could be used to to monitor and track personal health and diagnose disease. He previews the new crop of devices, and concludes that “smartwatches will be the natural evolution in patients [...]

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Rob Rogers, Co-CEO America and Chief Creative Officer, interviewed on spoke with our North American co-CEO, Rob Rogers, as part of their series titled “The Road to Cannes.” The video is available here. “Health care is evolving at a rapid rate and so is health care communications. Digital will play a greater role,” he says. “We look for ways of introducing simplicity. We need [...]

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A Big Leap in Nanotechnology

A team at the University of Texas have announced the development of the smallest, fastest and longest-running tiny synthetic motor to date. The team claims their nanomotor is an important step toward developing miniature machines that could one day move through the body to administer insulin for diabetics when needed, or target and treat cancer [...]

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SxSW 2014 in Review

David Stein, New York’s Associate Director of Development, reports: The intersection of health and technology was one of the main themes in this year’s sessions. Along with finance and education, health was discussed as one of the last major economic sectors yet to be “disrupted” by new tech. Potential disruptions being discussed included wearable health [...]

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FDA Starting to Issue Social Media Guidelines

It seems that Monday’s release of submission guidelines is actually the first in a series of releases from the FDA that will address the issues raised in the 2009 Social Media public hearings. Our friends at Dose of Digital were quick off the mark with some analysis of the guidance, which is a worthwhile read [...]

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Digital Pharma East

Headed to Philadephia for the Digital Pharma East conference for the week, and will be posting any interesting tidbits here.

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We’ve Seen It All Before

Bill Evans, who heads up the Team Chemistry Digital group, makes the astute observation that in the current enthusiasm for social and mobile initiatives, each tactic should be considered in the light of real-world analytics and ROI. The harsh lessons from the dot-com bust shouldn’t be ignored by the current generation of pharma marketers. He [...]

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SxSWi, in Hindsight

Over the five days of the Interactive Festival at SxSW, we had the opportunity to see, hear, and experience a huge volume of information about upcoming trends, products, and methodologies in the digital space. Now that the dust (and our bellies) have settled, and we’ve had a chance to distill the heat from the hype, [...]

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