Close Concerns writes: “[The] eye-catching booth was half corporate exhibit, half rustic outdoor vacation backdrop, with sleek white displays and furniture interspersed with wooden floors and colorful fabric. A model of a mountain road, complete with iPad-controlled jeeps that attendees could “drive,” was intended to symbolise [the brands]. This is very cool and very smart [...]
Lee Williams, Sudler UK’s Executive Creative Director, was interviewed by Advertising Health on Peace by piece, a global, multichannel campaign developed by Sudler UK for Animals Asia that has attracted the attention of “leading celebs including Ricky Gervais, Olivia Newton John, Slash and Stephen Fry.” Full article here.
In an article published by The Guardian, Sudler GCD Chris Duffey writes that Google, Apple, and Samsung are racing to develop wearable technology that could be used to to monitor and track personal health and diagnose disease. He previews the new crop of devices, and concludes that “smartwatches will be the natural evolution in patients [...]
Beet.tv spoke with our North American co-CEO, Rob Rogers, as part of their series titled “The Road to Cannes.” The video is available here. “Health care is evolving at a rapid rate and so is health care communications. Digital will play a greater role,” he says. “We look for ways of introducing simplicity. We need [...]
A team at the University of Texas have announced the development of the smallest, fastest and longest-running tiny synthetic motor to date. The team claims their nanomotor is an important step toward developing miniature machines that could one day move through the body to administer insulin for diabetics when needed, or target and treat cancer [...]
David Stein, New York’s Associate Director of Development, reports: The intersection of health and technology was one of the main themes in this year’s sessions. Along with finance and education, health was discussed as one of the last major economic sectors yet to be “disrupted” by new tech. Potential disruptions being discussed included wearable health [...]
Over the five days of the Interactive Festival at SxSW, we had the opportunity to see, hear, and experience a huge volume of information about upcoming trends, products, and methodologies in the digital space. Now that the dust (and our bellies) have settled, and we’ve had a chance to distill the heat from the hype, [...]