Blog Archives

The Future of Healthcare Marketing: Lessons from the World of CPG.

Marketers in every industry face a twofold challenge today: increasing demands to quantify the ROI of every dollar spent, as well as demands for a simpler, more targeted message delivered through an increasingly complex array of media channels and touchpoints. There is an oft-repeated trope that Pharma marketing seems to lag 3-5 years behind that [...]

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Sudler featured in The Drum’s 2016 healthcare supplement

Sudler’s Julian Wakeley, Chris Duffey, and David Cherry were all interviewed on various aspects of the healthcare revolution in The Drum’s “Hacking Health” supplement, distributed to coincide with the Cannes Health Lions. Download a PDF of the issue here.

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Be Live Shortlisted for 2016 Cannes Healthcare Lion

Very pleased to see our project with Pfizer LATAM shortlisted at Cannes Healthcare.

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Sudler highlighted in Pharma3D ebook from Google

We were very pleased to see Sudler and the Pfizer Lyrica BeLive wearable program featured as a case study for the future of pharma marketing in Google’s new Pharma3D book, which launched last week. The program is featured in Chapter 6 of the eBook. Lovely work from our Mexico and NYC offices, supporting the Pfizer [...]

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Do Apple Watch + HealthKit provide a complete Health Tracking System?

Our very own digital strategist, Mark Davis, has been experimenting with the Apple Watch and a variety of other health tracking tools, and provides some insights into his impressions of the usefulness of the Apple system for health tracking on his Medium account. Interesting reading.

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What does it take to be a great creative?

Rob Rogers interviewed by The Drum

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Rob Rogers is on a mission

Our CEO is headed to Cannes for the Health Lions on June 19-20 with a mission to prove that not all pharma creative is flat…

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Sudler New York and POSSIBLE Mobile Announce Apple ResearchKit Collaboration

Sudler & Hennessey is pleased to announce an important collaboration with POSSIBLE Mobile on Apple’s new ResearchKit, which capitalizes on the extensive iPhone user base to help recruit people for medical studies. Both companies will collaborate on the development of ResearchKit apps to enable researchers to expand their clinical trials and monitor large patient populations. [...]

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Chris Duffey interviewed by Advertising Health

New York’s Chris Duffey recently spoke to the UK’s Advertising Health on trends within the industry, his experience talking at the inaugural Cannes Health Festival on Mighty Mobile, the rise of wearables, the importance of award shows, and other industry-changing topics.

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Sudler New York Announces the Prescribed Products Promotional Standards Distribution

Sudler is pleased to announce an initiative to create Open Source standardized website safety information components that are FDA compliant, responsive, and semantically-optimized to comply with both the FDA’s microdata format and Google’s Knowledge Graph requirements. The ‘Rx Promotional Standards Distribution’ will leverage Drupal and the Acquia Cloud platform to deliver significant operational efficiencies to [...]

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