Blog Archives

The Future of Healthcare Marketing: Lessons from the World of CPG.

Marketers in every industry face a twofold challenge today: increasing demands to quantify the ROI of every dollar spent, as well as demands for a simpler, more targeted message delivered through an increasingly complex array of media channels and touchpoints. There is an oft-repeated trope that Pharma marketing seems to lag 3-5 years behind that [...]

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Be Live Shortlisted for 2016 Cannes Healthcare Lion

Very pleased to see our project with Pfizer LATAM shortlisted at Cannes Healthcare.

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Sudler highlighted in Pharma3D ebook from Google

We were very pleased to see Sudler and the Pfizer Lyrica BeLive wearable program featured as a case study for the future of pharma marketing in Google’s new Pharma3D book, which launched last week. The program is featured in Chapter 6 of the eBook. Lovely work from our Mexico and NYC offices, supporting the Pfizer [...]

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Do Apple Watch + HealthKit provide a complete Health Tracking System?

Our very own digital strategist, Mark Davis, has been experimenting with the Apple Watch and a variety of other health tracking tools, and provides some insights into his impressions of the usefulness of the Apple system for health tracking on his Medium account. Interesting reading.

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Onsite SEO in 2015

Rand Fish of Moz has published a truly elegant summary of the current state of SEO and the Google search algorithm on SlideShare. Well worth a read for anyone building sites, in any industry.

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Sudler New York and POSSIBLE Mobile Announce Apple ResearchKit Collaboration

Sudler & Hennessey is pleased to announce an important collaboration with POSSIBLE Mobile on Apple’s new ResearchKit, which capitalizes on the extensive iPhone user base to help recruit people for medical studies. Both companies will collaborate on the development of ResearchKit apps to enable researchers to expand their clinical trials and monitor large patient populations. [...]

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A Simple Framework for Understanding Social Hubs and Content Hubs

Content marketing and content curation was one of the main themes of 2014. Companies jumped (or stumbled) in with both feet – as well as individual thought leaders, who were quick to create their own content platforms and collections. Supporting these efforts was the emergence of some excellent tools that allowed you to easily stitch [...]

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Sudler New York Announces the Prescribed Products Promotional Standards Distribution

Sudler is pleased to announce an initiative to create Open Source standardized website safety information components that are FDA compliant, responsive, and semantically-optimized to comply with both the FDA’s microdata format and Google’s Knowledge Graph requirements. The ‘Rx Promotional Standards Distribution’ will leverage Drupal and the Acquia Cloud platform to deliver significant operational efficiencies to [...]

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EASD Booth Gets Great Reviews

Close Concerns writes: “[The] eye-catching booth was half corporate exhibit, half rustic outdoor vacation backdrop, with sleek white displays and furniture interspersed with wooden floors and colorful fabric. A model of a mountain road, complete with iPad-controlled jeeps that attendees could “drive,” was intended to symbolise [the brands]. This is very cool and very smart [...]

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Smartwatches Will Revolutionise Treatment for Chronic Conditions

In an article published by The Guardian, Sudler GCD Chris Duffey writes that Google, Apple, and Samsung are racing to develop wearable technology that could be used to to monitor and track personal health and diagnose disease. He previews the new crop of devices, and concludes that “smartwatches will be the natural evolution in patients [...]

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