Sudler is pleased to announce an initiative to create Open Source standardized website safety information components that are FDA compliant, responsive, and semantically-optimized to comply with both the FDA’s microdata format and Google’s Knowledge Graph requirements. The ‘Rx Promotional Standards Distribution’ will leverage Drupal and the Acquia Cloud platform to deliver significant operational efficiencies to [...]
Andy Bond, Sudler’s head of Digital Strategy, examines the current state of regulations and recommendations around how pharma brand sites should approach their meta tags in his post on Dose of Digital.
Sudler’s Director of Technology is concerned that Google’s latest search algorithm update (Penguin) may impact the rankings of pharma brand sites, given the common requirement that we repeat the full Safety Information on every page. In his Dose of Digital article, he examines the history of the SEO industry, Google’s recommendations, and some possible solutions.