Marketers in every industry face a twofold challenge today: increasing demands to quantify the ROI of every dollar spent, as well as demands for a simpler, more targeted message delivered through an increasingly complex array of media channels and touchpoints. There is an oft-repeated trope that Pharma marketing seems to lag 3-5 years behind that [...]
Sudler’s Julian Wakeley, Chris Duffey, and David Cherry were all interviewed on various aspects of the healthcare revolution in The Drum’s “Hacking Health” supplement, distributed to coincide with the Cannes Health Lions. Download a PDF of the issue here.
We were very pleased to see Sudler and the Pfizer Lyrica BeLive wearable program featured as a case study for the future of pharma marketing in Google’s new Pharma3D book, which launched last week. The program is featured in Chapter 6 of the eBook. Lovely work from our Mexico and NYC offices, supporting the Pfizer [...]
Our very own digital strategist, Mark Davis, has been experimenting with the Apple Watch and a variety of other health tracking tools, and provides some insights into his impressions of the usefulness of the Apple system for health tracking on his Medium account. Interesting reading.
Rand Fish of Moz has published a truly elegant summary of the current state of SEO and the Google search algorithm on SlideShare. Well worth a read for anyone building sites, in any industry.
Our CEO is headed to Cannes for the Health Lions on June 19-20 with a mission to prove that not all pharma creative is flat…
Sudler & Hennessey is pleased to announce an important collaboration with POSSIBLE Mobile on Apple’s new ResearchKit, which capitalizes on the extensive iPhone user base to help recruit people for medical studies. Both companies will collaborate on the development of ResearchKit apps to enable researchers to expand their clinical trials and monitor large patient populations. [...]
New York’s Chris Duffey recently spoke to the UK’s Advertising Health on trends within the industry, his experience talking at the inaugural Cannes Health Festival on Mighty Mobile, the rise of wearables, the importance of award shows, and other industry-changing topics.