Sudler’s Julian Wakeley, Chris Duffey, and David Cherry were all interviewed on various aspects of the healthcare revolution in The Drum’s “Hacking Health” supplement, distributed to coincide with the Cannes Health Lions. Download a PDF of the issue here.
Our CEO is headed to Cannes for the Health Lions on June 19-20 with a mission to prove that not all pharma creative is flat…
New York’s Chris Duffey recently spoke to the UK’s Advertising Health on trends within the industry, his experience talking at the inaugural Cannes Health Festival on Mighty Mobile, the rise of wearables, the importance of award shows, and other industry-changing topics.
Close Concerns writes: “[The] eye-catching booth was half corporate exhibit, half rustic outdoor vacation backdrop, with sleek white displays and furniture interspersed with wooden floors and colorful fabric. A model of a mountain road, complete with iPad-controlled jeeps that attendees could “drive,” was intended to symbolise [the brands]. This is very cool and very smart [...]
Lee Williams, Sudler UK’s Executive Creative Director, was interviewed by Advertising Health on Peace by piece, a global, multichannel campaign developed by Sudler UK for Animals Asia that has attracted the attention of “leading celebs including Ricky Gervais, Olivia Newton John, Slash and Stephen Fry.” Full article here.
Beet.tv spoke with our North American co-CEO, Rob Rogers, as part of their series titled “The Road to Cannes.” The video is available here. “Health care is evolving at a rapid rate and so is health care communications. Digital will play a greater role,” he says. “We look for ways of introducing simplicity. We need [...]
It’s always great to have our work recognized by our peers, and the Digital Strategy, UX, and Dev teams really came together seamlessly with the traditional agency creatives in our work on the Ferring Fertility franchise site, which was honored with a silver award in PM 360 magazine’s Pharma Choice awards. The database-driven site, with [...]
One of the advantages we have at Sudler is an in-house Tech team. As pharma gets more “mobile,” it’s often far easier to build early, functional, mockups of sites, rather than trying to design multiple versions of each page in Photoshop. Playing into the trends towards agile development and responsive sites, this approach can also [...]