With the rise of smartphones, a huge population has been exposed to casual games. Rovio’s CEO claims that people spend 200 million minutes each day inside Angry Birds. Sam Anderson’s detailed analysis of the casual gaming phenomenon in The New York Times includes this gem:
“It’s as hard to make a really good game as it is to make a really good movie or opera or hat,” says Frank Lanz, creator of Drop7. “Sure, there’s mathematics to it, but it’s also a piece of culture. The type of game you play is also a part of how you think about yourself as a person. There’s no formula that’s going to solve that equation. It’s impossible, because it’s infinitely deep and wonderful.”
As more pharma marketers consider games – or gamification of content – in their digital planning, this article provides some fascinating insights. Even better, the article includes an asteroids-type game which lets you destroy the site.
Digitas’ SVP of Technology, Joe Lozito, has published an insightful overview of the conflict between the traditional marketing process and software development. He observes that as marketing becomes digital, advertising is now software, and agencies and clients must embrace the iterative and evolving nature of that medium.
Read the full article at Digiday
Social media maven Anna O’Brien has posted a fascinating presentation about how an online crisis can start and escalate, four kinds of people that may drive that escalation, and some solutions for each situation. Well worth a read as pharma creeps closer to the social maelstrom…
Helen Waters covered the inaugural Interaction Awards for Fast Company, and writes that there are four key elements that can take user experience to a better place, all based around extending the interaction to a larger system:
- Building Platforms
- Moving Beyond the Screen
- Seamlessly Integrating Data
- Empowering the User
Thanks to Matt Bergin for pointing out the article, which you can read in full here.
Some interesting thoughts on the importance of disruption in innovation, by Michael Lopp on his Rands in Repose blog.
As the industry continues to embrace digital, one of the largest challenge is translating expertise from traditional advertising into the interactive work, and vice-versa. Matt Bergin found this fascinating article, which extends the author’s software development background to guidance for all creative endeavors…
Read the original post.
In a watershed moment for the Web, researchers expect domestic online advertising to finally surpass print adverting in 2012. According to eMarketer, U.S. online ad spending – which grew 23% to $32.03 billion in 2011 – will grow an additional 23.3% to $39.5 billion this year. By contrast, total spending on print newspapers and magazines is expected to fall to $33.8 billion in 2012 from $36 billion in 2011.
“Advertisers’ comfort level with integrated marketing is greater than ever, and this is helping more advertisers – and more large brands – put a greater share of dollars online,” said David Hallerman, eMarketer principal analyst.
Read more here
The current healthcare model is moving from fee-based to collaborative and accountable care. Within this new paradigm, the spoils will go to those health IT companies that most effectively collaborate with healthcare providers.
With unprecedented opportunity for growth in today’s healthcare market, where do you begin? How important are healthcare providers to your success? How do you avoid costly pitfalls? Where will you make significant inroads into this highly regulated field? When should you talk to patients, and how?
This unique, one-day summit offers you a chance to personally engage with innovative leaders and luminaries from both healthcare and technology to identify the coming eHealth challenges, strategies, and solutions for 2012 and beyond.
Find out more – and request your invitation – here.
At the risk of seeming too fond of A Dose of Digital, we’re calling out Jonathan’s latest competition, which asks for “pick two” entries for Pharmaceutical Marketing. As he notes: “You can’t have it all in life. You certainly can’t have it all when it comes to your digital marketing. It all comes down to choices. If you want one thing, you might have to sacrifice another. Oftentimes, this is because these choices seem to be mutually exclusive.”
The “pick two” triangle of project management is where this all started:
Jonathan’s looking for variations on this that are specific to Health Care Marketing, and promising a nice bundle of swag for the winner. Submit your entries here.
