We were very pleased to see Sudler and the Pfizer Lyrica BeLive wearable program featured as a case study for the future of pharma marketing in Google’s new Pharma3D book, which launched last week. The program is featured in Chapter 6 of the eBook. Lovely work from our Mexico and NYC offices, supporting the Pfizer LATAM team.
Our very own digital strategist, Mark Davis, has been experimenting with the Apple Watch and a variety of other health tracking tools, and provides some insights into his impressions of the usefulness of the Apple system for health tracking on his Medium account. Interesting reading.
Rand Fish of Moz has published a truly elegant summary of the current state of SEO and the Google search algorithm on SlideShare. Well worth a read for anyone building sites, in any industry.
Our CEO is headed to Cannes for the Health Lions on June 19-20 with a mission to prove that not all pharma creative is flat…
Sudler & Hennessey is pleased to announce an important collaboration with POSSIBLE Mobile on Apple’s new ResearchKit, which capitalizes on the extensive iPhone user base to help recruit people for medical studies. Both companies will collaborate on the development of ResearchKit apps to enable researchers to expand their clinical trials and monitor large patient populations. POSSIBLE Mobile’s team of development experts is responsible for technical evaluations and technical work, while Sudler’s team of pharma experts will determine the healthcare strategy. Read the full press release here.
New York’s Chris Duffey recently spoke to the UK’s Advertising Health on trends within the industry, his experience talking at the inaugural Cannes Health Festival on Mighty Mobile, the rise of wearables, the importance of award shows, and other industry-changing topics.
Sudler is pleased to announce an initiative to create Open Source standardized website safety information components that are FDA compliant, responsive, and semantically-optimized to comply with both the FDA’s microdata format and Google’s Knowledge Graph requirements. The ‘Rx Promotional Standards Distribution’ will leverage Drupal and the Acquia Cloud platform to deliver significant operational efficiencies to pharmaceutical agencies and firms. The Distribution will be released in Summer 2015. More information about the project is posted on Acquia’s blog.
On Nov 6, 2014, Sudler’s in-house band, Late Night Car Service, performed a deadpan set of Hall & Oates songs at the seventh year of the industry’s night of house bands, Pharmapalooza. Appropriately to their theme of unappreciated sidekicks, they were awarded second prize in the competition. This is the fourth time in seven years the band has landed in the runner-up slot.
It was great to see almost half the band coming from within the Digital group at the agency – absolutely proof that we’ve truly “integrated”.
The event raises money for the Children’s Hospital at Montefiore.