In a watershed moment for the Web, researchers expect domestic online advertising to finally surpass print adverting in 2012. According to eMarketer, U.S. online ad spending – which grew 23% to $32.03 billion in 2011 – will grow an additional 23.3% to $39.5 billion this year. By contrast, total spending on print newspapers and magazines is expected to fall to $33.8 billion in 2012 from $36 billion in 2011.
“Advertisers’ comfort level with integrated marketing is greater than ever, and this is helping more advertisers – and more large brands – put a greater share of dollars online,” said David Hallerman, eMarketer principal analyst.
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The current healthcare model is moving from fee-based to collaborative and accountable care. Within this new paradigm, the spoils will go to those health IT companies that most effectively collaborate with healthcare providers.
With unprecedented opportunity for growth in today’s healthcare market, where do you begin? How important are healthcare providers to your success? How do you avoid costly pitfalls? Where will you make significant inroads into this highly regulated field? When should you talk to patients, and how?
This unique, one-day summit offers you a chance to personally engage with innovative leaders and luminaries from both healthcare and technology to identify the coming eHealth challenges, strategies, and solutions for 2012 and beyond.
Find out more – and request your invitation – here.
At the risk of seeming too fond of A Dose of Digital, we’re calling out Jonathan’s latest competition, which asks for “pick two” entries for Pharmaceutical Marketing. As he notes: “You can’t have it all in life. You certainly can’t have it all when it comes to your digital marketing. It all comes down to choices. If you want one thing, you might have to sacrifice another. Oftentimes, this is because these choices seem to be mutually exclusive.”
The “pick two” triangle of project management is where this all started:
Jonathan’s looking for variations on this that are specific to Health Care Marketing, and promising a nice bundle of swag for the winner. Submit your entries here.
Healthcare marketing guru Jonathan Richman gave a fascinating talk on The Future of Healthcare at ePharma West. For those unable to attend, he’s posted his deck and a video of his presentation on his blog, Dose of Digital. Take a look.
According to a new study from Manhattan Research, there is significant physician demand for access to prescription drug information and online promotion programs on smartphones and iPads. According to the study, 45 percent of ePharma Physicians would like to access pharma product information on their smartphone or iPad.
“Physicians want access to online details and presentations about products on their smartphones and iPads – including experiences which include live elements like live video or voice,” said Monique Levy, Vice President of Research at Manhattan Research. “Getting service and learning on the go seems to come naturally for busy docs.”
More information about their upcoming webinar presenting the study here
We’re proud to announce the launch of our new web site www.sudlerUS.com
Using nothing more than a single yellow dot as its medium, it celebrates the most elemental part of our business… the idea.
Why? Because we know that ideas can change everything. Ideas have power. They can start a revolution—or stop one. They will catch you by surprise. And they can feed your soul.
Not only is this site a great introduction to our agency, it also represents the first efforts of our completely integrated agency digital team.
Sudler. Ideas First.
As an agency with brand experience in rare diseases, this article by Wendy White resonated with us.
White points out that driven parents with uncommonly sick kids can become thought leaders, and both pharmaceutical companies and agencies need to tap that knowledge. Getting to the heart of a rare disease takes courage—agency teams need to ask the tough questions of caregivers and patients to get to the heart of how a brand can go beyond the medicine. But, of course, we need to do it in a thoughtful and conscientious way.
Dear Photograph asks you to take a picture of a picture from the past in the present. You’ll get it when you see it!
As people in the business, we understand the difficult issues of drug compliance and persistence. On the simplest level, people forget. On the more complex, people don’t take their meds because they’re afraid of the side effects, don’t believe they really need them, don’t want to think about why they need them, or ration them because of cost concerns. And that’s just a few of the issues.
Real Age, the health and wellness site, sent an email out this morning that indicates they are about to launch a program to drive patient compliance and adherence with prescription medications.
In the way that many are applying game theory to all parts of the web, Real Age has developed a Medication and Prescription Rewards system that will earn registrants points for sticking with prescriptions and allow them to redeem points for prizes. (An iPod, or even a free flight to Hawaii, might be nice for sticking with your nine daily meds for the year!) There will also be chances to win weekly sweepstakes. A survey they sent along suggests there may be an educational element involved (no surprise there—they’re Real Age), and a reminder program that could include text, email, live phone calls and more.
They’re not live yet, but promise to email when they are.
We’re looking forward to seeing what’s what.
