Sudler & Hennessey is pleased to announce an important collaboration with POSSIBLE Mobile on Apple’s new ResearchKit, which capitalizes on the extensive iPhone user base to help recruit people for medical studies. Both companies will collaborate on the development of ResearchKit apps to enable researchers to expand their clinical trials and monitor large patient populations. POSSIBLE Mobile’s team of development experts is responsible for technical evaluations and technical work, while Sudler’s team of pharma experts will determine the healthcare strategy. Read the full press release here.
New York’s Chris Duffey recently spoke to the UK’s Advertising Health on trends within the industry, his experience talking at the inaugural Cannes Health Festival on Mighty Mobile, the rise of wearables, the importance of award shows, and other industry-changing topics.
Sudler is pleased to announce an initiative to create Open Source standardized website safety information components that are FDA compliant, responsive, and semantically-optimized to comply with both the FDA’s microdata format and Google’s Knowledge Graph requirements. The ‘Rx Promotional Standards Distribution’ will leverage Drupal and the Acquia Cloud platform to deliver significant operational efficiencies to pharmaceutical agencies and firms. The Distribution will be released in Summer 2015. More information about the project is posted on Acquia’s blog.
On Nov 6, 2014, Sudler’s in-house band, Late Night Car Service, performed a deadpan set of Hall & Oates songs at the seventh year of the industry’s night of house bands, Pharmapalooza. Appropriately to their theme of unappreciated sidekicks, they were awarded second prize in the competition. This is the fourth time in seven years the band has landed in the runner-up slot.
It was great to see almost half the band coming from within the Digital group at the agency – absolutely proof that we’ve truly “integrated”.
The event raises money for the Children’s Hospital at Montefiore.
Close Concerns writes: “[The] eye-catching booth was half corporate exhibit, half rustic outdoor vacation backdrop, with sleek white displays and furniture interspersed with wooden floors and colorful fabric. A model of a mountain road, complete with iPad-controlled jeeps that attendees could “drive,” was intended to symbolise [the brands]. This is very cool and very smart given how much men (not to be sexist) think about cars.”
Lee Williams, Sudler UK’s Executive Creative Director, was interviewed by Advertising Health on Peace by piece, a global, multichannel campaign developed by Sudler UK for Animals Asia that has attracted the attention of “leading celebs including Ricky Gervais, Olivia Newton John, Slash and Stephen Fry.” Full article here.
In an article published by The Guardian, Sudler GCD Chris Duffey writes that Google, Apple, and Samsung are racing to develop wearable technology that could be used to to monitor and track personal health and diagnose disease. He previews the new crop of devices, and concludes that “smartwatches will be the natural evolution in patients taking on a more active role with their health and helping physicians to diagnose illness and perhaps even curb chronic conditions through monitoring real-time biometric data. Smartwatches are going to be essential to the future of health and wellness.” Full article here.
Beet.tv spoke with our North American co-CEO, Rob Rogers, as part of their series titled “The Road to Cannes.” The video is available here.
“Health care is evolving at a rapid rate and so is health care communications. Digital will play a greater role,” he says. “We look for ways of introducing simplicity. We need to deliver some very simple messages,” he says. “We often look for video to add that contextual element. Data can leave you cold but video can add a warm element.”
The interview is part of the leadup to the Inaugural Cannes Lions Health Ad Festival.